Pure Hearts Pediatric Dentistry

Pure Hearts Pediatric Dentistry is Charlotte’s first sensory-friendly pediatric dental practice, founded by Dr. Jessica Simon in Steele Creek, NC, a dentist whose entire practice is built around the belief that every child deserves a calm, joyful, and fear-free dental experience. Dr. Simon came to me to build a brand identity that reflected exactly that mission: warm, fun, inclusive, and designed to make parents feel confident and kids feel genuinely excited to show up. The visual identity strikes a careful balance between playful and professional — approachable colors to put anxious and sensory-sensitive children at ease, polished enough to communicate the depth of care and expertise behind the practice. Every design decision was made with Pure Hearts’ core promise in mind: that here, every child belongs, and every visit feels like a safe place to land.