Made Merrily

Made Merrily is an event planning brand built around thoughtfully planned celebrations that bring people together with heart, intention, and care. The brand identity I created leans into a vintage nostalgic aesthetic that feels warm, personal, and full of character — the visual equivalent of a cherished keepsake or a really beautiful wedding invitation. A rich, layered color palette of deep chocolate, muted mauve, soft teal, off-white, and pops of true red and bright pink brings an old-world Hollywood glamour to the identity, while hand-drawn brand icons, vintage borders, and textures add that handcrafted quality that makes the brand feel considered and one-of-a-kind. Script and serif typography mixed with modern sans serif keeps the whole system timeless yet approachable, and every element was designed to flex beautifully across stationery, social media, and event collateral. The result is an event planning brand identity that feels as memorable and intentional as the celebrations Made Merrily is built to create.