Juju’s Foods

Juju’s Foods is a granola and health food brand founded by Juliana, a maker who pours genuine warmth and love into every product she creates. The scope included full brand identity and packaging design with one clear goal: to build something that stood out on the shelf and felt as good as the food inside it. The health food space leans heavily toward cold, minimal aesthetics, and Juju’s needed to go a completely different direction. I developed a bright, joyful brand identity built around hand-drawn illustrations, a bold and cheerful color palette, and fun typography that captures the family-friendly, from-the-heart spirit behind the brand. Every packaging detail was designed to evoke that homemade feeling, the kind of product you pick up because it genuinely makes you smile. Working closely with Juliana from first sketches through to final packaging, the result is a food brand identity that is as warm, playful, and wholesome as the woman behind it.