Health by Habit

Health by Habit is a concierge nutrition practice led by Karen Grecea, a registered dietitian based in Los Angeles specializing in sustainable weight loss, cardiometabolic health, and longevity. When Karen came to me, she had an existing brand that wasn’t keeping up with the caliber and specificity of her work — so we rebuilt it from the ground up. The full scope included a brand redesign, a new Showit website, photography planning and copywriting support to sharpen her positioning in a crowded wellness market. The visual direction walks a deliberate line: clinical enough to communicate her credentials and physician-collaborative approach, warm enough to feel approachable and human. Clean typography, a photography-forward layout, and generous white space give the site a calm confidence that reflects exactly the kind of practice Karen runs, one that doesn’t need to oversell itself, because the expertise speaks for itself.