Beyond Jordan Wellness

Beyond Jordan Wellness is a functional nutrition and holistic wellness practice built for the overlooked and overwhelmed, people who have been searching for answers and are ready to move from wilderness to wellness. Rooted in functional nutrition, lab testing, and a faith-based approach to caring for the body as God designed it, the brand carries a mission that is both deeply personal and distinctly purposeful. The identity I built reflects that spirit entirely: a soft, earthy palette of dusty lake blues, sage, and sandy neutrals, hand-drawn botanical and etching-style icons that nod to old apothecary traditions, and a vintage-meets-modern typography system that balances whimsical warmth with quiet authority. The tagline, Remedies for Renewal, says it all, and every visual element from the arched logo mark to the brand assets across tote bags and business cards was designed to feel as grounded, intentional, and restorative as the care behind the practice itself.