More About The
Brand + Web Design Package
Specializing in designing custom brands and creating digital experiences that engage and connect with your ideal clients.
More About The
Brand + Web Design Package
Specializing in designing custom brands and creating digital experiences that engage and connect with your ideal clients.
With my innovative process, you can have a beautiful and optimized brand and website that not only provides information about your business but also creates an engaging experience for potential customers. This way they will be able to see the power of brand identity and a memorable web experience.
01
Strategy
My process begins with a series of questions that help me get to know you and your business on a deeper level. This allows me to explore imagery, aesthetics, and a design direction that properly appeals to those who care about what it represents; while also expressing its unique qualities clearly!
02
Creativity
Once we have a clear, consistent vision and strategy for your project I will refine that into concrete design concepts. Through custom illustrations, fonts and more I will turn these visions into a reality. We can then collaborate on how things should look through refinments before moving forward together.
03
Brand Delivery
Once you approve the final designs, I will compile everything into your branding guideline packet which will go over usage tips, including the color palette, logos, imagery, and more. I will also provide you with downloadable files that are ready to use and show off!
04
Website Mockup
Now that we have your brand identity approved, it is time to mirror that onto your website design. By utilizing your brand colors, elements and typography I will create a memorable web experience. The web mockup is delivered through Adobe XD, where you can provide feedback through the link provided.
05
Website Development
After our 3 rounds of revisions to make sure your website design is as perfect as it can get, it is time to develop! I do not start the development process until all website mockup files have your stamp of approval. I typically develop all websites using WordPress but am experienced in all web platforms.
06
Brand + Web Launch
AKA, the super exciting part! During the website development process, I am continuously confirming that your website is optimized for mobile, and tablet, and is responsive. After testing all buttons and functionality, it is time to prepare for launch! This is when I transfer the site to your account and adjust the domain settings to go live!
Brand + Web Design Package
Includes:
Branding Portion:
Initial Phone Consultation and Questionnaire to dive deep into your brand goals, messages, aesthetics, and more
Development phase and creative plan with a timeline
Brand Messaging (Brand purpose, promise, personality, and voice)
Mood Board (Brand aesthetics, inspiration, and imagery)
Color Palette (Hex codes and color use guidelines)
Logo Design Package (Includes primary logo, secondary logo, submark, and custom illustrations)
3 Rounds of Revisions on the Logo Design
Typography system (Font files included)
Branding guideline packet that explains the brand designs in detail and has downloadable links to every piece of material created.
Web Portion:
Website content (If provided by the client I will need 1-2 weeks before the development phase, if my copywriter is needed see add on below)
4-6 page completely custom website design (More pages can be added but may affect cost)
Custom page designs built on Adobe XD (We will review designs before the website is fully functional)
Website development on hosting account (WordPress or other) once Adobe XD page designs are finalized and approved
Mobile responsiveness to work on phone and tablet
Hosting set up (Client must purchase their own hosting account – Siteground is recommended for WordPress)
Domain set up to point to hosting account (Client must purchase their own domain name – typically $12/year)
Pre-launch meeting to walk through the website and make last-minute changes
1 month of website maintenance (Optional service add on after the first month)
30-minute video walkthrough on how to edit and use the website when the project is finalized
Investment: $3,500 – $12,000
*Pricing based on type of website. Paid In Installments*
Ready to uplevel your entire visual identity?
I would be so honored and happy to help you with your brand and web refresh! After all, I know how important and exciting this process is. We can collaborate on your brand identity and website design by working side-by-side throughout this time, so let’s start a conversation about what’s next for both of us!