More About The
Brand Design Package
My goal is to create a brand that reflects you and the values of your target audience. During the brand design process
More About The
Brand Design Package
My goal is to create a brand that reflects you and the values of your target audience. During the brand design process
When working with your company, my goal is to create a brand that reflects you and the values of your target audience. During the brand design process, I take a deep dive into the brand strategy by asking questions, such as, what does your business stand for? How can I best represent them through the logo design and design elements on the packaging or in advertising campaigns?
I like to consider everything from core values all the way down to audience insights when designing brands because itβs important not only to ensure they look good but also to communicate correctly so your ideal audience knows exactly where your expertise derives from!
01
Strategy
My process begins with a series of questions that help me get to know you and your business on a deeper level. This allows me to explore imagery, aesthetics, and a design direction that properly appeals to those who care about what it represents; while also expressing its unique qualities clearly!
02
Creativity
Once we have a clear, consistent vision and strategy for your project I will refine that into concrete design concepts. Through custom illustrations, fonts and more I will turn these visions into a reality. We can then collaborate on how things should look through refinments before moving forward together.
03
Delivery
Once you approve the final designs, I will comple evyerhting into your branding guideline packet which will go over usage tips, including the color palette, logos, imagery and more. I will also provide you downloadable files that are ready-to use and show off!
Brand Design Package
Includes:
Initial Phone Consultation and Questionnaire to dive deep into your brand goals, messages, aesthetics, and more
Development phase and creative plan with a timeline
Brand Messaging (Brand purpose, promise, personality, and voice)
Mood Board (Brand aesthetics, inspiration, and imagery)
Color Palette (Hex codes and color use guidelines)
Logo Design Package (Includes primary logo, secondary logo, submark, and custom illustrations)
3 Rounds of Revisions on the Logo Design
Typography system (Font files included)
Branding guideline packet that explains the brand designs in detail and has downloadable links to every piece of material created.
Ready to take a deep dive into your brand identity?
I would be so honored and happy to help you with your brand refresh! After all, I know how important and exciting this process is. We can collaborate on your brand identity by working side-by-side throughout this time, so let’s start a conversation about what’s next for both of us!